Brand Design
A fresh take on a well-known brand that respects its predecessor.
Project overview
In this project I gave myself the task of redesigning the logo and branding of Razer in a way that modernizes them without taking away from their current identity.
2025
The sweep provides an interesting visual symbol representing speed and accuracy, which is highly desired amongst technology designed for gamers. This sweep cuts through the logo and can be used on its own to identify the brand at a glance.
